Dr. Laila Mintas, a prominent figure in global sports technology and strategy, has joined the Board of Rules X, the Irish-based operating partner of the upcoming European T20 Premier League (ETPL).
With a two-decade-long career at the intersection of sports, technology, and innovation, Dr. Mintas brings with her a wealth of experience from global organizations including FIFA, CONCACAF, and Sportradar. Her expertise spans digital transformation, global sports strategy, and next-generation fan engagement.
“Cricket is experiencing phenomenal global growth, and the European T20 Premier League, under Rules X, represents a monumental opportunity to transform the fan experience through cutting-edge innovation, technology and strategic partnerships,” said Dr. Mintas. “I am incredibly thrilled to join the Board at this pivotal moment.”
Rules X aims to position the ETPL as a tech-forward, globally appealing cricket league, with formats for both men and women. Dr. Mintas’s appointment is seen as a strategic move toward bolstering the league’s innovation credentials ahead of its 2026 launch.
Priyanka Kaul, co-owner of the European T20 Premier League, welcomed the appointment, stating: “We are making conscious efforts to create a differentiated product with the ETPL—one that’s sustainable, exciting, and drives the sport forward. Dr. Mintas’s global perspective and proven track record will be instrumental in shaping the league’s future.”
The European T20 Premier League is set to debut next year, with matches scheduled across major venues in Europe, offering a fresh take on the sport’s growing presence in the region.
For more about Dr. Laila Mintas, visit: mintas.net/lailamintas-bio
