Q-Commerce Rider Experience Gets Real – Aum Vats (@aumvats) Breaks It Down

In an attempt to understand the Q-commerce rider experience, Aum Vats (@aumvats), a user on X (formerly Twitter), took up delivery gigs for Zepto and Blinkit for a week. Their detailed thread provides a unique perspective on the strengths, weaknesses, and operational differences between the two platforms, offering key takeaways for both consumers and industry insiders.

Last week, I took on a new project at hand – Understanding the rider's journey in the Q-comm. industry.

I spent a week delivering orders for @ZeptoNow and @letsblinkit , and here are some insights and potential improvements both of them could make. pic.twitter.com/ca5jhHME34
— Aum Vats (@aumvats) April 1, 2025

Order Pickup and Verification

One of the first observations made was about the pickup process. Both platforms have designated areas where orders are packed and kept ready for riders. However, Blinkit’s system lacks clarity in app-based indications and order verification, while Zepto’s barcode system could be improved by switching to QR codes for faster scanning.

Additionally, the rider noted that Blinkit does not require proof of delivery, whereas Zepto mandates it. While Blinkit riders seemed indifferent to this, many shared proof of delivery in rider groups when needed. The suggestion was made for Blinkit to officially implement this feature.

Distance Calculation Discrepancies

Zepto’s distance calculations reportedly had significant errors. The rider was compensated for 1.4 km despite actually traveling 3.5 km. Upon investigation, they found that it might be due to incorrect implementation of the Google Maps API. Blinkit, on the other hand, was more accurate in measuring distances.

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Safety Concerns for Late-Night Deliveries

One of the more alarming insights was about the dangers faced by riders post-10 PM, particularly from stray dogs. Aum Vats (@aumvats) recounted three close encounters with dog attacks, echoing concerns shared by fellow delivery workers. A Zepto store staffer humorously remarked on the inefficacy of injury claims, suggesting that they either never get approved or take so long that riders recover before receiving any compensation.

To address this issue, the rider suggested that both platforms should:

Indicate stray dog presence in-app based on rider feedback.
Include gate numbers and specify 24×7 open gates to reduce late-night customer calls.

Rider Support and Work Environment

Blinkit appeared to have a more structured rider support system. The company enforces a dress code, immediately providing riders with a Blinkit t-shirt, unlike Zepto, where riders had to wait two weeks for uniforms. Blinkit also offers fleet coaches to assist riders with queries related to earnings, incentives, and performance improvement.

In contrast, Zepto lacks a similar support system, which could be a potential area of improvement for the platform.

Road Conditions and Future Potential

Blinkit allows riders to report poor road conditions and unsafe areas—something Zepto lacks. Aum Vats (@aumvats) suggested that Blinkit could use its vast order data to build a navigation service, particularly following its rebranding under Eternal and Zomato’s AI-driven expansion into B2B services.

Zepto’s Response to the Thread

Following the viral thread, Zepto reportedly contacted Aum Vats (@aumvats) and requested them to take it down. However, they declined the request, standing by their observations and experiences.

Final Takeaways

The Q-commerce rider experience varies significantly between Zepto and Blinkit. While Zepto scores higher on certain structured processes, Blinkit offers better rider support and a more mature ecosystem. These insights provide valuable feedback for both companies as they work to refine their operations and improve the experience for their delivery partners.