HairOriginals Raises $5 Million in Series A Funding to Expand Its Footprint

HairOriginals, a direct-to-consumer (D2C) brand specializing in premium hair extensions, has successfully raised $5 million in its Series A funding round. This funding will enable the company to expand its innovative services and strengthen its market presence. The Series A round was co-led by 12 Flags Consumer Holdings and Anicut Growth Fund, with participation from Lenskart’s Peyush Bansal.

With this new round of investment, HairOriginals has now raised a total of $7.2 million since its inception. The company, which was founded in 2018 by IIT graduates Jitendra Sharma and Piyush Wadhwani, is known for offering ethically sourced, 100% natural hair extensions designed to empower individuals to express their unique beauty.

HairOriginals Expansion Plans Fuelled by New Funding

The company is planning to use its Series A funding to expand its reach and enhance its customer service. HairOriginals will bring its innovative try-at-home service to 40 cities and establish 25-30 company-owned experience centers within the next 12 months. This will help the brand strengthen its omnichannel approach and cater to the growing demand for quality hair extensions.

Additionally, HairOriginals is focusing on improving its R&D capabilities to develop the best-in-class products that meet global standards. The company’s target is to grow its business multi-fold over the next two years, building on its impressive 3X year-on-year growth.

Global Recognition and Industry Leadership

HairOriginals has already established partnerships with more than 1,400 salons and has expanded its presence beyond India, with centers in North America. The brand gained further recognition after being featured on Shark Tank India Season 1, which helped solidify its position in the highly competitive market of hair extensions.

Ex-Reckitt Benckiser Global CEO Rakesh Kapoor, who has invested in the company, commented on the business’s potential. “HairOriginals offers a range of hair extension products that not only enhance appearance but also boost confidence. We are inspired to invest in businesses that truly make a difference,” he said.

Capturing Market Value in India’s Hair Extension Industry

India has long been a leader in the global export of human hair, contributing more than 85% of the raw material for the hair extension and wig markets. However, China dominates the value-added market by selling these products globally. HairOriginals aims to capture a larger share of this market by creating an omnichannel brand of premium hair extension products, focusing on supply chain and manufacturing excellence.

Dhruv Kapoor, partner at Anicut Capital, highlighted the company’s potential, saying, “We resonate with Jitendra’s singular focus of building a high-quality hair extensions brand from India for the world and are excited to partner with him on this journey.”

HairOriginals’ Journey to Success

Since its seed funding round of $1.5 million, HairOriginals has grown rapidly and continues to innovate in the space of hair extensions. Its mission is to set new benchmarks in quality and customer experience, making hair extensions more accessible to a global audience.

With an expanding customer base, enhanced services, and an unwavering commitment to quality, HairOriginals is poised to become the world’s most innovative hair makeover brand, empowering individuals to feel confident and beautiful.

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