Medusa Beverages Raises ₹56 Crore in Series A Funding

Medusa Beverages has successfully raised ₹56 crore in its Series A funding round, led by investors Amal N Parikh and Ashwin Kedia, with co-investment from prominent figures like Ramesh Damani, Nikhil Garg, and high-net-worth individuals (HNIs) from Singapore, the UK, and the UAE. This significant capital infusion is aimed at accelerating operational growth and positioning Medusa as a leading umbrella brand in the Indian alcoholic beverage (alcobev) market.

Strategic Focus for Growth and Innovation

The funds raised will be strategically utilized for operational scaling and forging synergistic partnerships across the alcobev value chain. Medusa Beverages is committed to enhancing its product portfolio, which includes offerings like Medusa Air (4.5% ABV), the Original Medusa Beer (5.9% ABV), and the newly launched House of Dragons Fire edition, in collaboration with Warner Bros. Discovery Global Consumer Products.

Avneet Singh, Founder and CEO of Medusa Beverages, expressed his excitement about the investment, stating, “This investment is a testament to Medusa’s growth story and our vision of becoming a dominant player in the Indian alcobev space. With the support of our investors, we are excited to expand our operations, build a diverse portfolio of brands, and strengthen our presence in key markets.”

Medusa Beverages’ Revenue Projections and Growth Trajectory

Medusa Beverages has outlined ambitious growth targets, aiming for ₹1,200 crore in revenue by 2029 and ₹180 crore in FY25. The company’s revenue in FY23 stood at ₹50.4 crore, and it achieved ₹132 crore in FY24. The ongoing fiscal year is expected to hit ₹180 crore, with an additional plan to raise around ₹120 crores in the upcoming year.

Medusa Beverages’ operations span across key markets, including Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh. The company currently holds an industry scale of 350 million cases and is poised for further expansion.

Medusa’s Collaboration with Warner Bros. Discovery

One of the key highlights of Medusa Beverages’ growth journey is its collaboration with Warner Bros. Discovery. The launch of the House of Dragons Fire edition exemplifies Medusa’s innovative approach to brand partnerships. This limited-edition product showcases the company’s ability to leverage global entertainment properties, enhancing its appeal to a diverse consumer base.

Looking Ahead: Medusa’s Expansion Strategy

With the new Series A funding, Medusa Beverages plans to invest in scaling operations and entering new markets across India. By focusing on innovation and building strong partnerships, Medusa aims to solidify its position as a top player in the Indian alcobev market, catering to a growing consumer demand for quality alcoholic beverages.

Medusa Beverages is well on its way to becoming a major player in the Indian alcobev space, backed by its strong product offerings, investor confidence, and aggressive expansion plans. With a keen focus on innovation, growth, and market presence, Medusa is set to reshape the landscape of the Indian alcoholic beverage industry.

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